Teaching Your Children Smart Money Management Skills Using Sesame Street

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Why start early when it comes to talking to children about money?  Starting early helps build the foundation for your child to become a financially responsible adult.

Each time your young child sees you spend money or use the ATM, she is building an understanding of what money is. You can guide that understanding with simple activities about making good choices; what has value; and spending, sharing, and saving. 

A recently launched multimedia program: Sesame Street Financial Education Initiative "For Me, for You, for Later: First Steps to Spending, Sharing, and Saving" leverages the power of the beloved Sesame Street characters to provide families with the information they need to emphasize the financial learning opportunities that occur during every day routines and experiences.

The project was developed by Sesame Workshop, the non-profit behind Sesame Street, partnering with PNC Bank and PNC Grow Up Great, a 10-year $100 million investment to help young children prepare for success in school and life. The bilingual (English and Spanish), research-based, multimedia outreach initiative establishes a foundation for financial education for all young children between the ages of 3 to 5.

Chances are you're already helping your child practice the skills he or she will need. It's a lot like helping them learn good habits during everyday conversations and regular activities, such as brushing their teeth or buckling up:

In the mornings: getting dressed, eating breakfast, and traveling to a child care program, all provide opportunities for discussion and exploration.

In the afternoon: opportunities may include shopping, running errands, and preparing dinner. For example, at the grocery store, a parent and child can discuss the colors, shapes, and flavors of the foods in their basket.

Winding down for the evening: also offers chances for children to learn and connect with parents.

The materials highlight the basic concepts of making choices and the value of people, things, and money, that can lead young children towards a solid understanding of saving, spending, and sharing.

For Me, for You, for Later: First Steps to Spending, Sharing, and Saving Project resources include a DVD that features an original half-hour story with Elmo and Abby Cadabby, a parents' and caregivers' magazine that contains activities and tips, a wipe-off children's activity booklet, and activity cards full of ways to keep children learning throughout the day.

All bilingual materials are available for free at PNC Bank branches, pncgrowupgreat.com, and sesamestreet.org/save. Additional materials are available online, including video's, and an interactive game featuring Cookie Monster.

Parents/Caregivers Guide (PDF)  Learn fun ideas and simple activities that can turn everyday experiences into learning moments. 

The Educator Guide (PDF) Discover easy way to incorporate spending, sharing, and saving activities into your group or school's program.

Inside these guides you will find:

* Choices. Ways to get your child involved in everyday choices
and the financial meaning of those choices.

* Value. Tips to help your child understand what is valued in your
family and what something is worth.

* Saving, Spending, and Sharing. An introduction to three basic
skills that help people decide what to do with money.

* Money Questions. Ideas for turning your child's questions into
financial learning moments.


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It's a real challenge for parents to teach their kids the value of saving money and the benefits of having good money habits

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