From The NBC Today Show:

Todd Davis, CEO of an identity-theft protection service called LifeLock, kept putting his Social Security number in TV commercials and daring somebody to take it. So he shouldn’t have been surprised when an identity thief did just that.

But Davis says it just proves that his LifeLock identity protection service works.

“My Social Security number has been out there for two years,” the jovial exec told TODAY’s Matt Lauer Friday. “There’s been one instance where someone was successful in trying to turn my identity into money. There have been 87 other attempts to steal my identity, but the system works.”

See the video Here: